Photo By Sidney Jurgens
By Jillian Chandler
Amy Jones has been in the business of cosmetology for the past 15 years. Her professional career had its start at h.i.p. Salon in downtown Coeur d’Alene, which her sister Heidi Potter owned. “I watched her get to be a mom and have a creative career at the same time,” Amy recalls. Five years later, Amy would embark on her own journey, opening her own unique space in Hayden — Roots Hair Studio. What started out as a tiny three-chair salon in 2014 had expanded to 1,600 square feet with eight stations, one esthetician room and one scalp facial room. And this spring, they signed a lease to rent the unit next door, making the studio a total of 3,200 square feet, adding three hair suites, two scalp facial suites and one additional room for their miscellaneous needs.
This family owned studio specializes in cuts for women, men and children, color, perms, extensions, weaves, toner, color and balayage, and is dedicated to making clients look and feel their best. Those with an upcoming wedding or special event in need of the perfect hair to complement their look, Amy invites you to schedule a consultation to explore various styles to reflect your personal tastes and preferences. Most recently, Amy became certified in scalp facials and now offers this deep-cleansing, exfoliating and hydrating treatment — inspired to bring this treatment to the community after a personal family struggle.
In September of 2022, Amy’s oldest son underwent a liver transplant, with Amy donating half of her liver to help save her son. Due to the hair loss that she personally experienced resulting from this, she felt called to help others who were also experiencing scalp issues, thinning hair and hair loss. She wanted to combine this with a truly relaxing experience. Scalp facials were the answer. And this service has quickly grown to become her most popular treatment at Roots.
“The most rewarding thing is seeing a person walk in and leave feeling like a completely different person,” Amy smiles. “And with scalp facials, I love feeling my clients completely relax in the shampoo bowl.”
Roots’ mission is to redefine the hair salon experience by prioritizing exceptional customer service, fostering genuine connections, and creating a welcoming environment where every individual feels valued, comfortable and truly heard. “We are dedicated to making the beauty industry more personable, one client at a time, by delivering personalized care, attention to detail, and a commitment to enhancing the confidence and well-being of each person who walks through our doors,” Amy affirms.
Born and raised in beautiful North Idaho, Amy is mom to four children (three boys and one girl).The family stays busy on their hobby ranch, where they raise Mini Highlanders and Kunekune pigs, and as a devoted rodeo family. Amy feels blessed to be raising her family in this generous community.
“Having a child that is transplanted, and having had the community rally around our family, put a different fire in me to find ways to give back to our community,” Amy shares. “Whether it’s raising animals for medical families or giving parents going through the same experience scalp facials on-the-house. I personally find it huge to be a part of community, and that’s what I compare to the Western way of life: to always help your neighbor.”
Whether you're after a subtle change or a bold new look, Amy and her team of skilled stylists are dedicated to bringing your vision to life, ensuring that each visit leaves you feeling refreshed and confident in your appearance.
Roots Hair Studio
8927 North Hess Street, Suite C
Hayden, Idaho
208.449.8000
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